https://www.youtube.com/watch?v=I3dezFzsNss
The music video I chose to analyze was "Growl" by Exo. I chose this video, because while the video isn't my absolute favorite (I do like it though), what makes it great is the camera work. This video makes excellent use of zoom, dolly, pan, and tilt.
The video is shot in a low key, cool tone setting, and what appears to be one continuous shot. The use of canted shots adds more excitement, emphasizing the group's dance moves, while the general camera movement follows the dancers and their progression through the set. There's also a good variety in the depth of the shots taken, which keeps the video interesting. I don't believe there's ever a point in the video where the camera is still.
The video starts off with a close up of the dancer's hat, and dolly's out to reveal the whole group. while simultaneously straightening out the canted angle. The camera is most shot at eye level. The camera also makes strategic use of movement during point of change or particular intensity in the song. More than once a dancer comes forward and acts as a physical barrier through a close up shot to seperate the previous group from the next group, all the while the camera follows his movement. The repetition of 360 camera rotation makes the whole video cohesive. I especially love the lines created by hand motions and gestures that lead the camera in it's motion when it rotates to focus on a new dancing group.
This long, continuous shot is created with the camera on a steadicam. Even though it's one shot, the shot size keeps changing based on the camera movement and dancer movement. The strobing lights are also a big part of the visual treatment. Good job.
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